People Director, Rich Michell, just completed a project for United Healthcare's Chicago agency, A. Eicoff. Michell is know for a very clean style of work, which lends itself to this genre. He's able to capitalize on his skill as a Director/DP to keep a certain amount of intimacy and comfort on set - - much needed for most healthcare shoots. Some of his past healthcare clients include: Rockford Health, Central DuPage Hospitals, Marshfield Clinic, AirLifeLine, & Miracle Ear.